Most pets are overfed by accident, not carelessness — a scoop is not a measurement. Answer a few questions and get the daily amount in grams, straight from the feeding tables printed on our bags.
Adult dog · 20 kg · normal activity
Every figure here is transcribed from the feeding table printed on the relevant Petflakes bag and published on its product page. Where your pet's weight falls between two rows of the table, the calculator interpolates between them. Nothing is invented, and nothing is a generic formula borrowed from another brand.
Calories are calculated from the energy density of the recommended formula — 3,910 kcal/kg for Maintenance Adult Dog Food, 4,140 for Performance Kitten, 4,040 for Performance Adult Cat, 3,540 for Maintenance Senior Cat and 3,235 for Maintenance Sterilized Cat.
Feeding tables are population averages. Two dogs of identical weight can differ by 20% in what they actually need, depending on metabolism, neutering status, coat, climate and how much of the day they spend asleep. The table gets you close; your hands finish the job.
Keep treats under roughly 10% of daily calories and subtract them from the meal portion. This matters far more for cats than people expect: a few pieces of cheese can be a quarter of a small cat's daily energy.
This calculator is for healthy animals on a maintenance diet. Don't use it to feed a pet with diagnosed kidney disease, diabetes, pancreatitis or a urinary condition, or a pregnant or nursing animal — those need veterinary direction and often a therapeutic diet. If your pet is losing weight without a change in feeding, that's a vet visit, not a calculator adjustment.