About Petflakes
Who we are, where we're made, and how to reach us.
Petflakes is a premium dry food for dogs and cats, manufactured in Lebanon by Rea Trading Company LTD. The range covers kittens, puppies, adult cats and dogs, sterilised cats, senior cats, and higher-protein formulas for active animals. Every recipe is formulated by veterinarians and nutritionists and produced as a steam-cooked, extruded kibble.
Petflakes is a brand of Rea Trading Company LTD, a Lebanese manufacturer founded in 2019 by Haidar Haidar, a mechanical engineer. Rea Trading also produces aquaculture and livestock feed.
Petflakes is manufactured in Lebanon, at Rea Trading Company's facility on the Adshit Main Road in Kfardajjal, Nabatieh. The food is produced there from raw ingredients — it is not imported and rebagged.
It is genuinely made in Lebanon. Formulation, extrusion, cooking and packing all happen at the Nabatieh facility. Some raw ingredients are imported, as they are for every pet food brand in the world, but the food itself is manufactured locally.
The facility holds GMP (Good Manufacturing Practice) certification for food safety and is recognised by Lebanon's Ministry of Agriculture and Ministry of Industry.
Yes. Rea Trading operates an in-house laboratory used to test raw materials and finished batches, verify nutrient composition, and support recipe development.
Yes. Alongside Petflakes pet food, Rea Trading manufactures aquaculture feed for fish farming and feed for livestock.
The facility uses solar energy to reduce its carbon footprint, harvests rainwater, recycles water from the laboratory, and composts leftover biomass into fertiliser.
Call or message +961 76 502 034 — WhatsApp is the fastest route. You can also email sales@petflakeslb.com, visit the facility at Adshit Main Road, Kfardajjal, Nabatieh, or message @petflakeslb on Instagram.
Ingredients & Nutrition
What's in the bag, and what each part is doing.
Dehydrated chicken meat, in every Petflakes recipe for both dogs and cats. It is followed by hydrolyzed chicken liver meal in the dog, kitten and adult cat formulas, and by rice in the sterilised and senior cat formulas.
The primary sources are dehydrated chicken meat and hydrolyzed chicken liver meal. Recipes also include rice protein, pea protein and soybean meal to complete the amino acid profile, with added DL-methionine and lysine.
No. Petflakes recipes include wheat flour, maize flour, rice and wheat bran, for cats as well as dogs. Petflakes uses a controlled-starch formulation rather than a grain-free one, providing digestible carbohydrate for steady energy release.
Cooked grains are a highly digestible energy source, and they let a recipe deliver steady energy without pushing fat levels up. Petflakes controls the starch level rather than removing grains altogether. Grain-free diets are not inherently better for most animals — if yours has a diagnosed grain sensitivity, speak to your vet.
No. The chicken fat in Petflakes is preserved with mixed tocopherols (a natural form of vitamin E) and citric acid, and rosemary extract is included as a further natural antioxidant.
Palatability comes from natural chicken flavour, which is listed on every ingredient panel. No artificial colours are added.
Yes — taurine is added to every Petflakes recipe, for dogs and cats alike. It's an amino acid that supports heart and eye function. Cats cannot make enough of it themselves and must get it from their diet, so its presence in the cat range matters more than in the dog range.
It's the nutrient panel printed on every bag, showing the levels of key nutrients. For Petflakes Maintenance Adult Dog Food it reads: 25% crude protein, 14% crude fat, 2.8% fibre, 1% calcium, 0.8% phosphorus, and 3,910 kcal per kilogram. Every Petflakes product page publishes the full panel for that formula.
It varies by formula, from 3,235 kcal/kg in Maintenance Sterilized Cat Food up to 4,140 kcal/kg in Performance Kitten Food. Petflakes Maintenance Adult Dog Food is 3,910 kcal/kg. The figure is printed in the guaranteed analysis on every product page.
In the dog range, chondroitin supports cartilage and can help reduce the symptoms of arthritis and joint discomfort, with calcium and phosphorus balanced at roughly 1% and 0.8% to support strong bones.
Omega-3 and omega-6 fatty acids, supplied by chicken fat, rapeseed oil, vegetable oil and fish oil, across the whole range. They help reduce dryness and support a glossy coat. Biotin and zinc are also included.
Yes. Beet pulp, psyllium, wheat bran and hydrolyzed yeast all contribute fibre that supports gut health and firmer stools. The sterilised and senior cat formulas carry the most, at 5% fibre, against 2.8% in adult dog food.
Yucca schidigera extract is commonly included in pet food to help reduce the ammonia odour of stools. It is used at very low inclusion levels and appears in every Petflakes recipe.
Yes. Every Petflakes ingredient list and guaranteed analysis is published in English, French and Arabic — on the bag and on each product page of the website.
Petflakes for Dogs
The dog range, and how much to feed.
Three core recipes: Performance Puppy Food at 32% protein and 15% fat, Performance High Protein Adult Dog Food at 30% protein and 16% fat, and Maintenance Adult Dog Food at 25% protein and 14% fat. Maintenance is also produced as a Mini Adult version for small breeds, and the L & M line is formulated for large and medium breeds.
| Formula | Protein | Fat | Fibre | Calcium | Phosphorus | Energy |
|---|---|---|---|---|---|---|
| Performance Puppy | 32% | 15% | — | — | — | — |
| Performance High Protein Adult | 30% | 16% | — | — | — | — |
| Maintenance Adult | 25% | 14% | 2.8% | 1.0% | 0.8% | 3,910 kcal/kg |
Start with life stage. Puppies need Performance Puppy Food. Adult dogs at normal activity do well on Maintenance Adult Dog Food. Very active, working or high-energy dogs suit Performance High Protein. Then match the kibble and bag to your dog's breed size — Mini for small breeds, L & M for medium and large.
Maintenance is built for everyday adult dogs, at 25% protein and 14% fat, to hold a healthy weight over the long term. Performance High Protein runs at 30% protein and 16% fat for dogs doing more work — more muscle support and more energy per bowl.
Yes. Petflakes Maintenance Mini Adult Dog Food is formulated for small breeds, with a kibble sized for smaller mouths and jaws.
Yes. The Petflakes L & M line is formulated for large and medium breed dogs, supporting joint health, stamina and coat condition in bigger, heavier-framed animals.
It depends on weight and activity. For an adult dog at normal activity: 5 kg needs about 65 g a day, 10 kg about 120 g, 20 kg about 200 g, 30 kg about 270 g, 40 kg about 335 g, 60 kg about 455 g, and 80 kg about 570 g. The full table, with columns for less active and more active dogs, is on every bag and product page.
Find your dog's adult weight in the left column, then read across to the column matching its activity level: "Interactive / Older" for less active or senior dogs, "Normal Activities" for a typical pet, and "Active" for working or high-energy dogs. The figure is the total for the whole day, not per meal.
Adult dogs are usually fed twice a day — split the daily amount into a morning and an evening portion. Puppies under six months generally need three to four smaller meals a day.
Puppy amounts depend on age and expected adult weight rather than current weight, and they change quickly. Follow the table on the Performance Puppy bag and reweigh your puppy every two weeks. A puppy should stay lean — you should be able to feel the ribs easily without pressing hard.
As a general guide, small breeds move to adult food around 9–12 months, medium breeds around 12 months, and large breeds around 18–24 months, since they grow for longer. Ask your vet for advice specific to your dog.
Feed Maintenance Adult Dog Food and portion to your dog's target weight, not its current weight, using the "Interactive / Older" column. Weigh the food rather than eyeballing it, cut treats, and have your vet rule out an underlying cause before making a big change.
Performance High Protein Adult Dog Food, at 30% protein and 16% fat, using the "Active" column of the feeding table — which raises the daily amount by roughly 25–30% over normal activity.
Yes. Maintenance Adult Dog Food suits older dogs, fed using the "Interactive / Older" column, which reduces the daily portion to reflect lower activity. The added chondroitin supports ageing joints.
Petflakes for Cats
Four formulas, from kitten to senior — with the numbers.
Yes. The PETFLAKES® Cat Nutrition line has four dry formulas: Performance Kitten Food, Performance Adult Cat Food, Maintenance Sterilized Cat Food and Maintenance Senior Cat Food. All four are made in Lebanon in the same facility as the dog range, and all come in 1.5 kg bags.
| Formula | Protein | Fat | Fibre | Calcium | Phosphorus | Energy |
|---|---|---|---|---|---|---|
| Performance Kitten | 33% | 18% | 3.5% | 1.2% | 0.9% | 4,140 kcal/kg |
| Performance Adult Cat | 32% | 16% | 3.5% | 1.0% | 0.8% | 4,040 kcal/kg |
| Maintenance Senior Cat | 31% | 14% | 5% | 1.1% | 0.6% | 3,540 kcal/kg |
| Maintenance Sterilized Cat | 30% | 11.5% | 5% | 1.2% | 1.0% | 3,235 kcal/kg |
Kittens up to about 12 months: Performance Kitten Food. Healthy, entire adult cats: Performance Adult Cat Food. Neutered or spayed cats: Maintenance Sterilized Cat Food, which is lower in fat and calories. Cats over about seven years: Maintenance Senior Cat Food.
Between 30% and 33% crude protein, depending on formula. Performance Kitten Food is highest at 33%, then Performance Adult Cat at 32%, Maintenance Senior Cat at 31%, and Maintenance Sterilized Cat at 30%.
Cats are obligate carnivores. They rely on protein for energy in a way dogs don't, and they cannot reduce protein breakdown when intake drops. That's why Petflakes cat formulas run at 30–33% crude protein while the adult dog formula sits at 25%.
Dehydrated chicken meat leads every cat recipe, with hydrolyzed chicken liver meal, rice, maize flour, wheat flour, wheat bran, soybean meal and beet pulp. Fats come from chicken fat, vegetable oil, rapeseed oil and fish oil. Every recipe includes added taurine, a full vitamin premix, chelated minerals, psyllium, hydrolyzed yeast, yucca extract and rosemary extract.
No. All four cat formulas contain rice, maize flour, wheat flour and wheat bran as digestible carbohydrate sources, within a controlled-starch formulation.
The current Petflakes cat range is built on chicken as its primary protein across all four formulas. Fish oil is included for omega-3 fatty acids, but there is no fish-based or alternative-protein recipe at present.
Performance Kitten Food, at 33% crude protein, 18% crude fat and 4,140 kcal/kg — the most energy-dense food in the Petflakes range. Growing kittens need roughly two to three times the energy per kilogram of body weight that an adult cat does.
By age: about 50 g a day at 2 months, 45 g at 3 months, 40 g at 4 months, 35 g at 5 months, 30 g at 6 months, and 20–30 g from 7 to 12 months. The daily amount falls as the kitten grows, because growth slows while body size rises. Split it across three or four small meals.
At around 12 months for most cats. Large slow-maturing breeds such as Maine Coons can stay on kitten food until about 18 months. Move across gradually over seven to ten days.
For Performance Adult Cat Food: a 2–3 kg cat needs 30–45 g a day, 3–4 kg needs 45–50 g, 4–5 kg needs 60–75 g, 5–7 kg needs 75–105 g, and 7–10 kg needs 105–135 g. Start in the middle of the range and adjust by body condition over a few weeks.
| Cat weight | Adult Cat | Sterilized | Senior |
|---|---|---|---|
| 2–3 kg | 30–45 g | 30–45 g | 35–45 g |
| 3–4 kg | 45–50 g | 46–60 g | 45–55 g |
| 4–5 kg | 60–75 g | 61–75 g | 55–65 g |
| 5–7 kg | 75–105 g | 76–90 g (to 6 kg) | 65–80 g |
| 7–10 kg | 105–135 g | — | — |
Maintenance Sterilized Cat Food. Sterilised cats need noticeably fewer calories, and this formula is built for that: 11.5% crude fat and 3,235 kcal/kg, against 16% fat and 4,040 kcal/kg in the adult formula — around 20% less energy per gram — while holding protein at 30% to protect lean muscle. Fibre is raised to 5% so the cat still feels full.
Neutering lowers a cat's energy requirement by roughly a quarter while appetite often stays the same, which is why weight gain after the operation is so common. Cutting fat and calories while keeping protein high lets the cat eat a normal-looking bowl without the surplus energy.
Around seven years old is the usual point, though it depends on the individual cat. Maintenance Senior Cat Food runs at 31% protein and 14% fat, with phosphorus at 0.6% — the lowest in the Petflakes cat range — and fibre at 5%.
For Maintenance Senior Cat Food: about 35 g a day for a 2 kg cat, 45 g at 3 kg, 55 g at 4 kg, 65 g at 5 kg, 70 g at 6 kg and 80 g at 7 kg. Older cats often lose rather than gain weight, so weigh your cat monthly and raise the amount if it's dropping.
Urinary tract health depends heavily on mineral balance and water intake. Petflakes cat formulas are produced to controlled mineral specifications, and the guaranteed analysis on each bag publishes calcium and phosphorus levels. If your cat has a history of urinary crystals or blockage, discuss its diet with your vet — this is a case where a prescription diet may be the right answer.
Yes, but portion carefully. Indoor cats burn less energy than cats with outdoor access, so feed at the lower end of the range for your cat's weight and check body condition monthly. If your indoor cat is also neutered, the Sterilized formula is the better fit.
You can — cats naturally eat many small meals — but measure the day's full portion in the morning and let that be all the cat gets. Free-feeding straight from the bag is the most common cause of feline obesity. In a multi-cat household it also makes it impossible to tell who is eating how much.
Not ideally. Kitten food is far more energy-dense — 4,140 kcal/kg against 3,235 in the sterilised adult formula — so an adult eating kitten food gains weight, and a kitten eating adult food may not get enough to grow properly. Feed separately and pick up bowls after 20 minutes.
Over seven to ten days, more slowly than for a dog. Cats are neophobic about food and can refuse an abrupt change outright. Days 1–3: 25% Petflakes. Days 4–6: half and half. Days 7–9: 75%. Day 10: fully switched. Never let a cat go without eating for more than 24 hours during a transition.
Go slower — start at 10% new food rather than 25%. Warm the food slightly to release the aroma, serve in a wide shallow bowl away from the litter tray, and don't leave a rejected bowl sitting out. Never starve a cat into accepting food: cats that stop eating for more than about 48 hours risk hepatic lipidosis, a serious liver condition. Call your vet if your cat refuses all food for 24 hours.
All four cat formulas are sold in 1.5 kg bags.
For a 4 kg adult cat eating around 65 g a day, roughly three weeks. For a 4 kg senior at 55 g a day, about four weeks. For a three-month-old kitten at 45 g a day, about a month. Finishing a bag within six weeks of opening keeps the food at its best.
Performance Kitten Food is $12.50 for 1.5 kg. Performance Adult Cat, Maintenance Sterilized and Maintenance Senior are $12.00 for 1.5 kg — around $8.00 per kilogram. Prices on petflakeslb.com are current; retailer prices may vary.
Switching & Everyday Feeding
Changing food without upsetting a stomach.
Transition gradually. For dogs, over seven days: 25% Petflakes for days 1–2, half and half for days 3–4, 75% for days 5–6, and fully switched by day 7. For cats, stretch it to ten days. A gradual change gives gut bacteria time to adapt.
Almost always the change was too fast. Go back to the previous mix for three to four days until stools firm up, then move forward more slowly. If loose stools last more than 48 hours, or you see blood, vomiting or lethargy, see your vet.
Stool quality usually settles within one to two weeks. Changes in coat condition and energy typically take four to eight weeks, because coat turnover is slow. Give any new food a full six weeks before judging it.
Yes. Warm — not hot — water softens the kibble and releases aroma, which helps fussy eaters, animals with dental problems and older pets. Add it just before serving and discard anything uneaten after about 20 minutes.
You can, but reduce the kibble portion accordingly or your pet will gain weight. If toppers make up more than about 10% of daily calories, the balanced nutrition of the complete diet starts to be diluted.
Weigh it. A kitchen scale costs very little and removes the single biggest source of accidental overfeeding — cups vary enormously depending on how the kibble settles. Every Petflakes feeding table is given in grams for this reason.
Run your hands along the ribs: you should feel them easily under a thin covering, without pressing. Seen from above there should be a visible waist behind the ribs, and from the side the belly should tuck up. If you can't feel ribs at all, reduce the portion by about 10% and reassess in a month.
Yes, and they add up faster than people expect. Keep treats under about 10% of daily calories and subtract them from the meal portion. A few pieces of cheese can be a quarter of a small cat's daily energy.
No. Petflakes is a complete and balanced diet, with added vitamins, chelated minerals, omega fatty acids and taurine. Adding calcium or vitamin supplements on top can unbalance it — particularly for growing puppies and kittens. Only supplement on a vet's advice.
Dry food contains very little moisture, so fresh water must always be available. Cats in particular have a weak thirst drive and often drink less than they should — a wide bowl away from the food, or a pet fountain, usually increases intake. Sudden heavy drinking is worth a vet visit.
Yes. Transition gradually as above. Older animals that have eaten one food for a long time sometimes resist change more strongly, so take ten days rather than seven and be patient.
Storage, Kibble & Quality
Keeping the food fresh, and what the process does.
Somewhere cool, dry and out of direct sunlight, with the bag sealed after every use. Heat and humidity are what degrade fats and make food go stale — which matters in a Lebanese summer. A cupboard away from the stove beats a balcony or a garage.
Yes. The bag is a barrier against light, air and moisture, and it carries the batch code and best-before date you would need if there were ever a problem. If you prefer a bin, put the whole sealed bag inside it rather than tipping the kibble out.
Aim to finish an opened bag within about six weeks, and sooner in hot weather. Once the fats begin to oxidise the food smells stale and becomes less palatable even though it looks unchanged. Buy a bag size your pet will get through in that window.
Unopened and stored correctly, Petflakes has a shelf life of 12 months from the production date. The best-before date is printed on the bag.
Both are printed on the bag alongside the batch code. Keep the batch code if you ever need to contact us about a specific bag.
Small variation in colour or shade between batches is normal, because natural ingredients vary. What is controlled is nutrient composition and particle size — every batch is formulated to hit the same guaranteed analysis and verified in the in-house laboratory. If kibble smells rancid, looks mouldy or shows signs of pests, stop feeding it and contact us with the batch code.
The ingredients are cooked with steam rather than dry heat. It gelatinises the starches so they're easier to digest, and the temperature kills pathogens such as salmonella — which is why the food is described as germ free — while being gentler on heat-sensitive nutrients than harsher methods.
Extrusion forces the cooked dough through a shaped die and cuts it into pieces. It produces a light, porous kibble that is easy to chew, highly digestible, and able to carry fats and flavour on its surface for palatability.
Shape and size affect how an animal chews. A kibble that's too small gets swallowed whole; one that's too large is hard for small jaws. Petflakes sizes kibble per formula — cat kibble, mini dog kibble and large-breed kibble are all cut differently — so the animal actually chews, which slows eating and helps digestion.
Buying Petflakes
Stockists, prices, delivery and retail partnerships.
Petflakes is sold through pet shops, veterinary clinics, pet hotels and training academies across all nine Lebanese governorates: Beirut, Mount Lebanon, Keserwan-Jbeil, the North, Akkar, Beqaa, Baalbek-Hermel, Nabatieh and the South. The stockist directory on petflakeslb.com lists retailers by district.
Yes. You can order directly through petflakeslb.com, or message +961 76 502 034 on WhatsApp and place an order there.
Yes, we deliver across Lebanon. Delivery times and charges depend on your district — contact us on WhatsApp for details for your area.
Dog food: Maintenance Adult is $18.50 for 4 kg and $33.00 for 10 kg; Performance High Protein and Performance Puppy are $20.00 for 4 kg. Cat food: Performance Kitten is $12.50 for 1.5 kg, and Performance Adult, Sterilized and Senior are $12.00 for 1.5 kg. Prices on petflakeslb.com are current; retailer prices may vary.
Cat formulas come in 1.5 kg bags. Dog formulas come in 4 kg and 10 kg bags, varying by recipe. Each product page shows the sizes available for that formula.
Yes. Prices are listed in US dollars, and payment in Lebanese lira is accepted at the prevailing rate.
New customers who create an account on petflakeslb.com receive 10% off their first order.
Message +961 76 502 034 on WhatsApp with your area. We can either arrange delivery or put you in touch with the nearest retailer. We're actively adding stockists, so tell us which shop you'd like to see carry Petflakes.
Fill in the retailer form on the Where to Buy page of petflakeslb.com, or contact sales@petflakeslb.com directly. We work with pet shops, veterinary clinics, training academies and pet hotels.
For export and international distribution enquiries, contact sales@petflakeslb.com.
Health & Special Cases
Allergies, sensitivities, and when to call your vet.
Yes. Petflakes recipes are developed by veterinarians and nutritionists, and batches are tested in the company's in-house laboratory against the declared guaranteed analysis.
No. Every Petflakes recipe, for both cats and dogs, is built on dehydrated chicken meat as its primary protein, so the range is not suitable for an animal with a diagnosed chicken allergy. Work with your vet on an elimination diet before concluding your pet is allergic — true food allergies are less common than people assume, and chicken is over-diagnosed.
Many animals with mild sensitivity do well on it: the food is steam cooked for digestibility and includes beet pulp, psyllium and hydrolyzed yeast to support the gut. Transition over a full week or more. If your pet has ongoing digestive problems, get a veterinary diagnosis first — the right answer may be a prescription diet.
Pregnant and nursing animals have sharply increased energy and protein needs, particularly in late pregnancy and while feeding a litter. The Performance Puppy and Performance Kitten formulas are generally the appropriate choice for this stage. Confirm the plan with your vet.
No. Cats are obligate carnivores and need considerably more protein than dogs — Petflakes cat formulas run at 30–33% against 25% in adult dog food — plus dietary taurine, arachidonic acid and preformed vitamin A that dog food isn't formulated to supply. Long-term feeding of dog food to a cat can cause serious deficiency, including heart and eye disease. Feed cats a cat formula.
An occasional stolen mouthful won't harm a healthy dog, but cat food is too high in protein and fat for a dog long term and can cause weight gain and digestive upset. In multi-pet homes, feed in separate rooms or raise the cat's bowl out of the dog's reach.
Chronic kidney disease usually calls for a therapeutic diet with tightly restricted phosphorus and moderated protein, prescribed and monitored by a vet. Petflakes is a complete maintenance food, not a therapeutic renal diet, and should not be used to manage diagnosed kidney disease. Talk to your vet.
Diabetes management depends on consistent, veterinary-directed feeding and often a specific therapeutic diet. Petflakes is a maintenance food and is not formulated for diabetic management. Do not change a diabetic animal's diet without speaking to your vet, since it affects insulin dosing.
Stop feeding it, keep the bag and note the batch code, and contact your vet — urgently if you see repeated vomiting, diarrhoea with blood, swelling or collapse. Then contact us on +961 76 502 034 or sales@petflakeslb.com with the batch code so we can trace the specific production run.
Petflakes does not conduct invasive or harmful testing on animals. Product assessment is limited to laboratory analysis of the food itself and voluntary palatability feeding with pets in normal home and kennel settings.
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