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Unleash Peak Performance in Your Animals

Our History

Founded in 2019 by Haidar Haidar, a visionary mechanical engineer, Rea Trading Company Ltd. embarked on a mission to revolutionize the pet food and aquaculture industries in Lebanon. With a deep-rooted passion for manufacturing and producing premium-quality products, Mr. Haidar’s ambition was not only to meet but to exceed international standards, and henceforth, Rea Trading Company has achieved significant milestones, including the prestigious GMP Certification to increase food safety.

Our Vision

At Rea, our vision is to set a new benchmark for excellence in the pet food, aquaculture, and livestock industries. We aspire to create unparalleled premium quality products that offer the best economic and ecological solutions, all while upholding the highest global standards. Our state-of-the-art in-house laboratory provides rigorous testing and continuous innovation to ensure the integrity and superiority of our products. Our commitment to sustainability and supply chain independence is at the core of our business ethos.

Our Mission

Our mission is to create products that transcend nutrition, touch the very souls of pets, and bring immeasurable satisfaction to both pets and their owners. In the realm of aquaculture, we aim to empower future fish farmers with innovative quality solutions, backed by solid evidence of efficacy from our in-house laboratory and international accreditors. We have continuous dedication to improvement, leveraging renewable energy, minimizing waste, enhancing optimization, and fostering local raw material production.

Services

Beyond the Feed: Rea's Innovation for a Healthier Future

Feed analysis is an integral part of good animal nutrition management. Feed plays an important role in both the composition and quality of animal products (milk, meat, and eggs) that we humans consume and in the health of livestock and pets. Access to feed markets is regulated by a variety of global authorities, which ultimately results in safe and high quality feed and pet food for livestock and pets. Rea Trading Company Ltd.s involvement in the feed and food industry makes an important contribution to food safety and the health and welfare of farm and companion animals. With the global network of Rea Trading Company Ltd. laboratories, you maintain control over the quality, nutritional values, formulation, and possible contamination of your feed
 



Shaping the Future of Animal Nutrition: Petflakes Research & Innovation.

At Rea Animal Feed, we're dedicated to pushing the boundaries of animal nutrition. Our research and innovation team is constantly exploring new frontiers to develop:

 

  • ▸ Advanced feed solutions: Formulated for optimal animal health, growth, and performance.
  • ▸ Sustainable practices: Minimizing environmental impact and maximizing resource efficiency.
  • ▸ Cutting-edge ingredients: Utilizing innovative technologies and exploring alternative protein sources.


     

Petflakes Feed: Fueling Performance Through Cutting-Edge Nutrition

At Rea Feed, we're driven by a single purpose: unlocking the full potential of your animals. We achieve this through a relentless commitment to research, innovation, and superior nutrition.

Unveiling the Science Behind Animal Health:

Our state-of-the-art Rea Innovation Center is a global hub of expertise. Here, our dedicated team of scientists tirelessly explores the fascinating world of animal nutrition. Their mission? To understand the specific needs of pets, fish, and livestock, and translate those insights into real-world solutions embodied in Rea products.

Beyond Ingredients: A Focus on Consistent Quality:

We understand that the nutritional value of ingredients can vary significantly. That's why we go beyond simply listing ingredients on a bag. Our focus is on formulating precise diets that deliver optimal nutrition consistently, regardless of source variations.

Data-Driven Precision for Optimal Performance:

Rea doesn't settle for "good enough." We leverage a big database of ingredients and suppliers. This allows us to meticulously verify nutrient composition and formulate diets that meet your animal's exact needs.

Petflakes: Where Nutrition Meets Sustainability

At Rea, we don just produce animal feed, we cultivate health. Our commitment to quality is unrivaled, utilizing cutting-edge technology and meticulous hygiene practices to ensure every bag is packed with the finest, top-grade ingredients. This dedication has earned us the prestigious IQS certification, exceeding the strict standards set by them, earning Rea a recognition of the Ministry of agriculture and Ministry of industry in the Rebublic of Lebanon
  

 

But beyond quality, we e passionate about environmental responsibility. By harnessing the power of the sun through solar energy, we e reducing our carbon footprint. We implement innovative rainwater harvesting systems, and even recycle water from our laboratory, minimizing waste. And thats not all - we transform leftover biomass into nutrient-rich compost, ensuring a closed-loop cycle that nourishes both animals and the planet.


Petflakes: Choose the feed thats as good for your animals as it is for the earth.

Our Values

Quality

A commitment to exceeding international standards and producing premium pet food, aquaculture feed, and livestock feed.

Innovation

Continuous development and improvement of products through a state-of-the-art laboratory.

Sustainability

A dedication to environmental responsibility and supply chain independence, including using renewable energy, minimizing waste, and fostering local production.

Animal Wellness

A focus on providing superior nutrition that goes beyond basic needs to improve the well-being of pets, farmed fish, and livestock.

Customer Satisfaction

A desire to create products that delight both pets and their owners, empower fish farmers, and provide livestock producers with effective solutions to enhance animal health and productivity.

Excellence

Setting a new standard for excellence in the pet food, aquaculture, and livestock industries.

Scientific Integrity

Relying on rigorous testing and evidence-based solutions through the in-house laboratory and international accreditation.

Goals

Production Goals

Product Quality

Production Efficiency

Market Goals

Customer Satisfaction

Industry Leadership

Additional Goals

Scientific Advancement

Sustainability

Animal Wellness